date:Jun 17, 2014
product Simply Oat Granola, which was launched in June 2013 and has grown to become the second favourite Dorset Cereals variant among shoppers.
Honey Granola, one of the more indulgent, premium recipes, remains the top seller and is the number two branded granola.
Aisling Syme, Brand Manager at Dorset Cereals, said:
Research has shown that consumers will choose different granolas depending on the eating occasion, whether its a speedy breakfast with milk, yoghurt or fruit or a treat at the wee