date:Jun 17, 2014
nola to fit in to the new brand positioning of Life Begins at Breakfast.
Dorset Cereals has been producing award-winning breakfast cereals since 1985 and the launch of Simply Nut Granola aims to continue this tradition.
Worth 110m, the Crunch category has a 7% share of the total cereals market.
As the number two brand in the category, Dorset Cereals holds a 5.4% share, growing ahead of the category in value and volume.
Available in-store this month, Simply Nut Granola complements its sister