date:Jun 17, 2014
surge by around 75 million as a result of the World Cup.
Novelty items and gifts are a further major winner, accounting for 20% of this extra retail revenue indeed, as many as one in ten (9%) Brits are getting into the spirit of the tournament by having bought or planning to buy World Cup merchandise for this years tournament. The remainder of the retail gains will be made up of snacks (9%) and carbonated soft drinks (2%).
One in ten (9%) Brits are getting in the spirit of the World Cup by ha