World Cup to Boost Food and Drink Sales in Britain
date:Jun 17, 2014
Research by Mintel predicts the financial benefits generated by the World Cup for Britain revealing that retailers will gain around 355 million from the tournament with significant additional sales of food and beverages resulting.

Whether or not consumers embrace the World Cup, it remains good news for the UK economy. This is because for every consumer prepared to participate and spend money on a new TV, England kit or food and drink for home viewing, there is another investing in shopping or
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