BRF Seeking Mideast Growth Not Cut-Throat U.S.
date:Jun 17, 2014
he region, he said. Products under BRFs Sadia brand have been sold in the Middle East for more than 40 years and generate annual sales of about $2.2 billion.

Quite Dominant

We want to shield our Middle East market, he said. Were quite dominant there.

BRF is also negotiating a joint venture with a very large company in China for poultry and hog production, Galeazzi said. Were also talking in other regions.

Galeazzi, who served as the CEO of Pao de Acucar supermarket-chain owner Cia. Brasileir
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