Pernod Ricard Asia improves marketing strategies with IBM Big Data and Analytics
date:Jun 16, 2014
ntry approach to migrate the data warehouse to the new environment, ensuring any issues were properly ironed out without impacting the whole operation.

Tsang added, IBM did an excellent job of supporting our team and sharing best practices - particularly with the highly unstructured nature of Thai script and non-standard traditional Chinese characters used in Taiwan.

With IBM's PureData System for Analytics technology in place, Pernod Ricard Asia's leadership team can now get the insight they
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