Pernod Ricard Asia improves marketing strategies with IBM Big Data and Analytics
date:Jun 16, 2014
y Netezza technology improved Pernod Ricard Asia's processes significantly - speeding data loading time by over 50 percent, and generating reports 60 percent faster. For example, rather than having to wait until the middle of the afternoon, the company's top management now has the daily volume report, which consolidates data from all 13 markets, available first thing in the morning - giving them transparency of business performance in a timely manner.

Pernod Ricard Asia adopted a country-by-cou
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