date:Jun 16, 2014
ons to the brand portfolio as well as the normal accumulation of data over time.
By 2011, the company had reached the point where it was a real challenge to meet user expectations, with the existing data warehouse system taking more than 12 hours to complete the daily batch processing and reporting cycle. System response time to business intelligence queries were also a problem for supporting the 1,000 business analysts and users across the region.
IBM's PureData System for Analytics powered b