date:Jun 16, 2014
ainable growth through a large portfolio of international brands. They also execute a high-end strategy, known as Premiumisation - essentially meaning the ability to establish quality and uniqueness of a brand. Pernod Ricard Asia's regional data warehouse, through generating fast and accurate performance reporting across countries, brands and even stock keeping units, is one of the key information systems supporting the implementation of this strategy across Asia.
Brand distribution in Asia is