date:Jun 13, 2014
kept the grocery market in growth.
Dunnes is the only one of the big three retailers to grow its sales this period, albeit by a relatively modest 0.7 per cent, said commercial director at Kantar Worldpanel David Berry. Its clear strategy of offering round euro promotional offers is appealing strongly to price-conscious consumers. Some 30 per cent of Dunnes in-store sales are now sold on a round euro deal - up from just over 20 per cent a year ago.
Aldi and Lidl have both maintained their impr