date:Jun 13, 2014
erkist range.
Helena Blincow, Butterkist Brand Manager, said:
The re-invigorated packaging reinforces Butterkist at the forefront of the popcorn market, as we continuously strive to adapt to changes in the industry and consumer requirements.
We believe the changes to the Butterkist pack design reflect and meet the needs of the current popcorn market.
The new pack designs will strengthen the brands offering for existing fans and will offer standout for retailers looking to secure new consumer