Sidel Bottle Design Achieves PET Reduction and Sales Increase
date:Jun 13, 2014
the new brand, yet - by significantly reducing the amount of raw material and resources used - could also give Innomex a competitive edge by reducing costs of the finished bottle. The designed shape used 12 grams less raw material than the original bottle by the third-party supplier, which amounted to a staggering saving of 30% PET in total. A saving which, of course, was also reflected on the producers bottom line. In addition to saving resources, the new shape has proved highly popular with
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