date:Jun 13, 2014
not just a day part piece; it is a customer piece when, if they stop using you and going to fast-casual or stop using you and going to convenience stores, as we look at credit card transactions, we are not just seeing traffic pick up nicely that we might start losing to a morning customer in that way.
Sonic also has evolved its approach to value, now offering more premium products at higher price points.
Complete change in our value proposition in terms of how we go about selling that to a cus