U.S. rules for POM against Coke in labeling dispute
date:Jun 13, 2014
o laws complement each other. He noted, for example, that the FDA does not have the same perspective or expertise in assessing market dynamics that day-to-day competitors possess.

POM has itself run into legal problems over allegations of misleading consumers. In January 2013, the Federal Trade Commission said the company was deceptive in advertising that its pomegranate juice and other products had been clinically proven to reduce the risk of heart disease and other ailments. That case is curr
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