date:Jun 12, 2014
d to engage and interact with the pack.
Four themes with timeless appeal (explorers, magical kingdom, journeys and down on the farm) are a springboard for adventure and discovery, with a cast of playful animal characters to add to the story telling.
Parker Williams creative director Jo Saker said:
We integrated real food photography of the hero ingredients into the play scenes on pack to bring to life the idea that good food is part of good fun. Ellas is Good in every sense.
It creates anoth