China's coffee market taking time to brew
date:Jun 12, 2014
the culture is popular in first-tier cities like Beijing and Shanghai, as well as some southern provinces including Hainan and Fujian. But for most other regions, coffee is still an expensive Western import.

Even in Beijing and Shanghai, the coffee consumption level remains stubbornly lower than 30 cups per capita, Ji said, adding that the country's coffee culture is not sufficiently mature.

Annie Huang, general director with Food and Dining Culture Committee of Guangdong Food Culture Researc
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