date:Jun 12, 2014
cent annually, making China the most attractive coffee consumption market by 2020.
BEANS OR LEAVES?
Despite the fast expansion, it is unlikely that coffee will replace tea as the number one drink of choice in China, given the longstanding tea-drinking tradition in the country, CCAB Chairman Ji Ming said.
Foreign coffee brands were first introduced to China during the 1980s. Brands such as Nestle and Starbucks have played a significant role in creating a coffee culture in the country.
Ji said