date:Jun 12, 2014
t achieved in 2013-14 - far better than expectations for Tesco and Morrisons - and said it would stay competitive on prices.
We're playing our part in this price skirmish, we're standing toe to toe with our competitors and our pricing has ... never been more competitive than it is today, said King, without giving details on how much this was costing the firm.
Sainsbury's reckons it can set itself apart from rivals with a strategy that focuses on own-brand products, and on the quality, provenan