Sainsbury's sales fall as King era draws to a close
date:Jun 12, 2014
rformance for 40 years. Last month Morrisons posted a 7.1 percent slump in first-quarter sales, though Asda reported a 0.1 percent rise.

Data published last week confirmed Asda as the best current performer of the big four UK grocers, with its year-on-year market share up 0.1 percentage points to 17.1 percent, while Sainsbury's slipped 0.2 points to 16.5 percent.

Shares in Sainsbury's, down nearly 10 percent so far this year, were up 2 percent at 0950 GMT.

LOSING SALES

Sainsbury's may be fee
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