date:Jun 12, 2014
le ground, leading market leader Tesco and No.4 Morrisons to launch price cuts that analysts fear could squeeze industry profit margins.
I would have preferred a strong positive number as my last quarter but the key thing to point to is how strong our performance remains versus our grocery competitors, King said on Wednesday, adding he was confident the firm would outperform rivals this year, helped by its fast-growing convenience store and online businesses and its popular own-brand ranges.
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