Sainsbury's sales fall as King era draws to a close
date:Jun 12, 2014
. Though consumers are benefiting from lower food price inflation and reduced fuel prices, they are continuing to spend cautiously and industry sales are growing at the slowest rate in over a decade.

Consumers are shopping around to save money and are wasting less, shying away from big weekly shops to buy little and often in local convenience stores and buying more online.

At the same time, discounters Aldi and Lidl and upmarket Waitrose and Marks Spencer are taking market share from the midd
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