date:Jun 11, 2014
5m in an integrated marketing campaign during 2014 to drive growth and incremental sales to the category.
Further success followed as Carling Zest won the Alcoholic Drinks Brand of the Year prize at The Grocer Gold Awards 2013 and is the category leader in this emerging product area of flavoured beer.
Carling Zest Red Berries will be available to the off-trade in new 300ml Carling Trademark bottles in pack sizes 4x300ml and 12x300ml.