US alcohol firm to plug the Chinese wine brand gap
date:Jul 21, 2012
ities in the private label wine sector, Irving told FoodNavigator-Asia.

There is a significant opportunity to work with local importers, trading companies, distributors and retailers to develop and promote new wine brands that effectively communicate value to the Chinese consumer,he said.

Irving said that the red wine sector will be the firms primary avenue of growth,however we feel strongly that the white wine category will start to really grow as consumers begin to drink wine more with meals
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