date:Jun 10, 2014
with success, with 80% of multipack sales being incremental to the Baby Fruit Snacking category.
BEAR recently launched their first ever TV advertising campaign as part of a 2.5 marketing spend for the brand in 2014.
BEAR Founding Partner, Giles Brook said: Since launching paws in the baby aisles for the first time last year, weve seen sales rivalling those of our strongest range, Yoyos, showing there is a real demand for fruit based finger food solutions for toddlers.
In fact, three of the