date:Jun 10, 2014
fruit snacking spaces.
The product is merchandised in the baby aisle with wet and dry baby food products across all store formats.
Since launching in 2013, BEAR fruit Paws are putting on more income growth to the Baby Fruit category than any other brand and 60% of this growth has been totally incremental to the category.
Based on the strength of the brands sales performance at launch, Paws was quickly rolled out across the UK supermarkets and is now in 4 of the top 5 major retailers.
Arctic