date:Jun 10, 2014
ed markets the issue is more complicated.
The fact is we do direct not to bypass retail, he said. If the motivation for direct was to bypass retail that would be a wrong motivation, because at the end of the day you would alienate your best partner.
We are partnering at the end of the day and that is how we want to go about our relationship. Now, they (retailers) are looking quite a lot at E, too. So how can we guard their e-journey?
That does not mean we should not go E ourselves. I mentione