Unknown fears thwart European active packaging adoption
date:Jul 21, 2012
Eef de Ferrante, director of the industry association, told FoodProductionDaily.com:People have still to get used to AIP, particularly active packaging; there are wonderful solutions that use nanotechnology to extend shelf life or prevent sauces from clogging in bottles but people are afraid of them.

They are suspicious about what is happening in the pack. We need to explain and communicate the advantages of AIP and how it works,he added.

Legislation is another obstacle. For example, althoug
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