date:Jun 09, 2014
s who are discovering the category and looking to enjoy whisky with friends on social occasions.
Whisky is becoming a more accessible category, and as one in three drinkers are always searching for new Scotch brands, Grants Signature has come at the right time for those who want to extend their repertoire with a quality spirit whilst achieving value for money.
Grants Scotch whisky is currently performing well in the off-trade, up 23% in value.
The launch of Signature will be supported as part