date:Jun 09, 2014
colate, we do have the knowledge, we do have the 'metier'. We just have to do it, Bulcke said, noting that part of the problem was the company's decentralized structure.
Super-premium luxury chocolate brands should be monolithic worldwide, like Nespresso is. That goes against the DNA of our organisation, so we're going to have to find ways to go around that, he said.
TO BUILD OR BUY
The easiest way for Nestle to move upmarket in chocolate would be an acquisition, and rumors of its interest in