date:Jun 09, 2014
the coffee market, helped by exclusive distribution, break-through technology and ads with George Clooney. But the company has not done the same in chocolate.
Premium chocolate is my small intimate frustration, Chief Executive Paul Bulcke told investors at a conference in Boston on June 4 where he also discussed the company's shrinking appetite for underperforming brands.
His revelation prompted renewed speculation the company, known for mass-market chocolate, may seek to buy its way into a bi