date:Jun 06, 2014
Managing Director Kate Bradford, so our key challenge was to build upon its powerful brand idea and strong visual equities but develop them in step with the growing child. We wanted to encourage a generation of good little eaters by feeding their imagination as well as their tummies and developed the new design idea to stimulate little ones to find their own stories from the scenarios on pack.
Parker Williams' new design, with its colourful and innovative approach, takes little ones on an adve