date:Jun 06, 2014
A combination of strategic acquisition and quick innovation has helped BG Foods, Inc. expand its presence in warehouse clubs. The channel accounted for 12% of the Parsippany, N.J.-based companys first-quarter sales, a significant jump from 3% in the prior-year period.
And what that does is it opens up channels of communication that weve never had before in terms of talking to the buyers at these clubs and understanding what kind of products they are looking for, said David Wenner, president and