Oatly relaunches to attract 'stealth health' shoppers
date:Jun 06, 2014
to cut down on dairy without compromising on taste.

The brand is currently the third best performing in the substitute milk category, sitting as the market leader of oat drinks.

The oat drink category is worth around 4.8m and is growing at a quicker pace than the milk alternative category as a whole.

Its set to increase further with Oatly positioned to capitalise on the emergence of younger audiences turning to products that are both healthy and sustainable.

The Oatly range is currently stoc
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