date:Jun 06, 2014
Oatly, the oat-based milk alternative, reveals a complete brand overhaul this July, in a bid to capture the imagination of informed consumers.
This will play out across packaging, a new website and brand messaging with a focus on Oatly becoming more appealing to an increasingly health and environmentally conscious market.
The overall brand ambition is shift from a food production company to a lifestyle brand and bring the Oatly way of life to as many people as possible, highlighting the benefi