date:Jul 21, 2012
thorough and a little slow, so I suspect that is the reason why Heineken made such a fast move.
Asked if Heineken main rationale for the move was to reduce its dependence on flat Western beer markets, the broker added:APB is one of the larger brewers in Asia, with exposure to Indo-China, Southeast Asia, Australasia, Sri Lanka, China. So it's quite a large footprint - this would be a big deal for Heineken.
Boosting Asian exposure
Western Europe accounts for 35% of Heineken's operating profit