date:Jun 05, 2014
ryday product that can be used with a wide range of meals.
The packs have been redesigned to enhance the brands shelf stand out and category association through increased visibility of the heat and eat in two minutes messaging.
The new packaging communicates the ways in which the range can be used, with the plain variants educating consumers on the rice grains attributes and flavoured variants suggest cuisines or dishes to pair with each flavour of rice, using Perfect with suggestions.
Each p