Portman Group ‘deeply disappointed’ at alcohol reduction pledge reception
date:Jul 21, 2012
Published today, the Health Select Committees Government Alcohol Strategy primarily targets binge drinking and resulting anti-social behaviour, setting strategies to address these issues.

But it said the alcohol industry needed to acknowledge that its advertising messages affected attitudes to alcohol and consumption, if industry wished to be a serious partner in the Responsibility Deal, a voluntary agreement launched in March 2011 whereby businesses take responsibility for improving UK publi
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