date:Jun 05, 2014
ludes single-serve pod sales.
To be sure, Smucker is still by far the largest with almost a quarter of the total retail market, but its share has shrunk from 27 percent four years ago. Kraft's portion has fallen to 10 percent from 14 percent.
Contrasting with the tough U.S. market conditions, Smucker and Maxwell House-maker Kraft both raised prices in May for flagship brands in Canada, a smaller and less competitive market. Some increases were as high as 20 percent.
Other factors are at play.