date:Jun 05, 2014
The last time U.S. coffee roaster J.M. Smucker Co raised prices, sales of brands like Folgers and Dunkin' Donuts were booming and single-serving competitors were a newly launched curiosity.
Smucker is the first major roaster to bow to the unrelenting cost pressure of a 50 percent surge in arabica futures prices due to a drought. Roasters have resisted raising prices because they face a shrinking market share and the last price hike three years cut deeply into consumption.
In the past, price mo