date:Jun 04, 2014
idence of the brand. Its big on impact and big on personality we believe it will find real resonance with our target audience, commented Karen King, EMEA Marketing Manager for Sourz at Beam Suntory.
Sourz was launched in 1999 by Beam and swiftly became one of the biggest brands in the non-cream liqueurs category, showing consistent growth year on year.
jkrs new look and feel is now rolling out in bars, nightclubs and retailers across Europe throughout May and coincides with the launch of the