date:Jun 04, 2014
heart of the bottles, which provided a strong visual anchor for the packs. We then used the rest of the pack as a canvas to communicate the Sourz world: vibrant, active and exciting. We also wanted each pack to evoke the unexpected, explosive and fruity taste sensation of the product.
Sourz is the spirits drink brand of choice for socially active millennials who are looking for new ways to share experiences and stories with friends. The new pack design brilliantly captures the vibrancy and conf