date:Jun 04, 2014
Tilda is looking to boost sales this summer with its new Limited Edition Brazilian Samba Rice.
Tilda has built on a relationship with MasterChef Winner 2010 Dhruv Baker who helped develop this innovative product.
Available in major supermarkets from June, the Brazilian-cuisine inspired convenient rice aims to invigorate the ready-to-heat category and has great stand out on shelf with its bright and vibrant pack design.
Anna Beheshti, Senior Brand Manager at Tilda, said:
We wanted to bring co