date:Jul 21, 2012
the excitement of a single sport.
Right now, the only way to capitalize on the Games is to be inventive, using a pop-up, flash, or social networking campaign that does not reference the Olympics,she said.
In Japan for example, Fujiya has re-launched Milky Cocoa Milky Candies with a limited-edition packaging used originally in 1964, the year of Tokyo Olympics. It doesnt mention the London Games, but promotes the Japanese Team.
Nestle: brand ambassadors
Nestl, the company behind Aero and Kit