date:Jul 21, 2012
promotion on Cadbury bars such as Wispa and Crunchie and invites consumers to enter a code found inside the wrappers giving them a chance to win cash prizes if a randomly assigned Team GB athlete wins a medal.
ways
Mogelonsky said other companies could still capitalise without stepping on the Olympics official toes with flash marketing campaigns
A confectioner could promote a spirit of type product or a support the sport of x promotion that would tie into the overall spirit of the games, or