date:Jul 21, 2012
treat provider.
The company has set aside a 50 million marketing budget for its Olympic campaign, which began as early as 2010.
Marcia Mogelonsky, director of insight for Mintel Food and Drink told ConfectioneryNews.com:It is not that easy to leverage the Olympic Games: the rules and regulations for sponsorship and use of Olympic logos, etc. are very strict.
The London Organising Committee of the Games has a 61-page document detailing the permissions on the use of Olympic iconography.
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