date:Jun 03, 2014
ealability of Cadbury Dairy Milk slabs.
The cold seal application along the fin of the tablet allows the pack to be re-closed through out. The off-set fin also ensures the consumer knows where and how to open and re-seal, without tearing the material. This innovation is in line with current local and global trends in the market, indicating that consumers are constantly seeking new experiences beyond the product.
The launch of the Cadbury Dairy Milks re-sealable packaging was a multi million Ra