date:Jun 03, 2014
This years campaign will include more names, which CCE says will mean over 80% of the population will be able to find their personalised pack in store, as well as a selection of nicknames.
The campaign expects to exceed the impact seen last year, when the presence of 250 different names on special packs saw a sales increase of 10% on immediate consumption formats across the Coca-Cola portfolio.
Running until September, this years campaign will be more personal than 2013, introducing targeted t