Clean Label Trend Translating Into Sports Nutrition
date:Jun 03, 2014
alist, believes that it does.

Ulrick Short director Adrian Short explained: Consumers are increasingly looking for added value from sports nutrition products. Simply ramping up protein through supplements is no longer sufficient for fitness-conscious customers, who are looking to improve their performance and stamina whilst also reducing dairy, fat and calorie content.

Non-GM, clean label ingredients are integral to the manufacture of value-added nutritional food and drink products, as sports
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