date:Jun 03, 2014
Sports nutrition is a highly competitive retail sector and is constantly evolving. As functional foods and drinks begin to dominate the market, are traditional supplements being sidelined? A recent survey of 2,000 consumers (TLF Research April 2014) revealed that over 70% consider themselves to be much more aware than ever before of the ingredients in their groceries.
Does this also translate to the arena of sports nutrition? Ulrick Short Ltd, leading British-owned clean label ingredient speci