EU health claims may spell global opportunities: National Starch Food Innovation
date:Jul 21, 2012
Scott said.

Use of the products has enabled manufacturers to make fibre claims, she said,but there are now more benefits that can be listed.

Digestive health, cholesterol and blood sugar management are health issues all well understood by consumers, she said, and this knowledge will be a key point in driving the impact for end products.

The claims flurry

EFSA approved 222 health claims under Article 13 in early May while around 1,600 proposed health associations were banned.

The European Co
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